Design Guidelines

Did you know the average website dedicates only 37% of its screen space to useful User Content?

Quick plot spoiler, read number 2 over on the right and point number 17 on this link 113 DESIGN GUIDELINES

Why copy anyone else's website? Make your own! Chances are very good that you can design a much better website than most of your competitors. One where every pixel counts! After all, Homepage real estate is the most valuable property in the world.

Why copy another's website? Especially one of your competitors. You want to show you have a presence on the web because you chose to, not "because everyone else I compete with has one." Then wouldn't it make bad business sense to copy the look of one of your competitors? Rather, show your customers your intent and meaningfulness, conveying a sense of purpose for them being there and your choosing to be there (on the web) with them.

If you have thought about them first, thought about their wishes, their desires, what is it they are coming here to find, then you are well ahead of your competition. Your website will be a source of satisfaction and, more importantly, a justification for the hard earned business dollars you spent creating it.

When you're thinking about the design for your next website, put the computer down and start with a pencil and napkin..or a sharpie and a cardboard-box, first. Don't be afraid to even put the pencil and marker down and just start with the napkin. Envision this napkin as the blank white screen space being seen through your customer's eyes.