What is Social Marketing?
Are People Talking About You?
Want to know an effective way to grow your customer base? Get your current customers and members to talk positively about you to their friends and family. Word of mouth is a main tenet of referral marketing and a task made a bit easier with today's many social media tools
People Are Talking
There's a lot of talk these days about the value that social media has when it comes to your email marketing campaign. We've previously discussed how sites like Facebook, LinkedIn, and Twitter can help you broaden the reach of your content and increase the number of people on your mailing list. But, to quote the late-night pitchmen: "Wait, there's more!"
An event -- be it a networking gathering, open house, fundraiser, or class -- is by nature a social affair. People attend events to connect, interact, and share with their peers. Similarly, people join social media networks such as Facebook, Twitter, and LinkedIn to connect, interact, and share with their peers.
Given their complementary natures, it makes perfect sense to use social media to help plan (through the use of pre-event surveys), promote, and build excitement for any public event you're hosting. If the goal is to get as many people as possible interested in your gathering, then social media is a perfect tool for spreading the word to your core base of customers and members, and beyond.
Build Your Email List on Social Media Sites
Social media sites offer exciting new ways to showcase your newsletter content and invite people to sign up for your email list. But it's not about adding your voice to the din just for the sake of increasing exposure. It is about making new connections.
Getting Social with Email Marketing You use email marketing to reach your customers. You might be using social media to connect with them too. But are you enjoying the best of both worlds and getting the most out of your online marketing efforts by leveraging the two in one unified communications strategy? By doing so, you can drive those on your email list to "like" your Facebook page or follow yourtweets on Twitter. At the same time, your presence on these networks can help drive subscribers to your coveted email list. In this article, we'll give you some tips for bringing together your social media and email marketing efforts.
Topic: Using Social Media
